What is PPC Marketing?

Pay-Per-Click (PPC) is a form of online advertising where you only pay when someone clicks on your ad. It’s a fast, targeted, and measurable way to appear at the top of search engines like Google or on social platforms like Facebook and Instagram.

Whether you're launching a product, looking for qualified leads, or trying to boost online sales, PPC ads ensure you reach the right audience at the right time.

At Pageji, we don’t just run ads—we create ROI-driven campaigns that are optimized for clicks, conversions, and growth.

How Does PPC Work?

PPC marketing is a mix of strategy, creativity, and data. Here's how we do it at Pageji:

1. Goal Setting & Audience Research

We begin by understanding your:

• Business goals (sales, sign-ups, calls, traffic)

• Ideal customer profile

• Budget and timeline

2. Keyword & Platform Research

We identify:

• High-converting keywords for Google Ads

• Target interests and behaviors for Meta (Facebook/Instagram) Ads

• Suitable placements for YouTube, LinkedIn, or Display ads

3. Ad Creation & Landing Page Setup

We design eye-catching ads with:

• Compelling copy

• High-performing CTAs

• Professional visuals or videos
  We also create or optimize your landing page to ensure maximum conversions.

4. Campaign Launch & Optimization

We launch your ads and:

• Monitor performance in real-time

• A/B test headlines, creatives, and CTAs

• Optimize bids and audience targeting

• Manage budget efficiently

5. Reporting & Scaling

You get:

• Weekly/monthly reports

• Transparent ad spend insights

• Suggestions for scaling or retargeting

Platforms We Specialize In

• Google Ads (Search, Display, YouTube)

• Meta Ads (Facebook & Instagram)

• LinkedIn Ads

• Pinterest Ads

• Shopping Ads (Google Merchant Center)

• Retargeting & Remarketing Campaigns

Why Choose Pageji for PPC?

• Certified Google Ads Professionals

• Data-backed strategies with daily performance monitoring

• Conversion-focused ad creatives and landing pages

• Transparent reporting and regular communication

• Ideal for eCommerce, service businesses, education, real estate, and B2B

Frequently Asked Questions (FAQs)

1. What is PPC advertising?

PPC (Pay-Per-Click) is a digital advertising model where you pay only when someone clicks your ad. It helps you appear instantly on search engines or social media, targeting users based on keywords, interests, location, and behavior.

2. How is PPC different from SEO?

• SEO is a long-term strategy for organic ranking.

• PPC gives immediate visibility by placing your ad at the top of results or feeds.

Together, they work well—but PPC is ideal when you need fast traffic and leads.

3. How much should I spend on PPC?

Budgets can start as low as ₹5,000–₹10,000/month, but ideal spending depends on:

• Your industry competition

• Your goal (sales vs. awareness)

• Your ad platform (Google, Meta, LinkedIn)

We help set a budget that gives the best return on investment.

4. How long does it take to see results?

PPC delivers instant traffic once the campaign goes live. Results like conversions or sales may start appearing within a few days, depending on the landing page and product/service appeal.

5. Do you create the ad content and designs?

Yes. At Pageji, we handle:

• Ad copywriting

• Visual design (image/video)

• A/B testing variations

• Landing page creation or optimization

6. Can you manage my existing Google or Meta Ads account?

Absolutely. We can:

• Audit your current campaigns

• Optimize what’s working

• Eliminate wasteful spend

• Improve ROI

Or, we can start fresh if needed.

7. What’s included in Pageji’s PPC services?

Our PPC packages typically include:

• Campaign setup (Google, Meta, LinkedIn, etc.)

• Keyword/audience research

• Ad copy and creative design

• Budget planning and bid management

• Landing page optimization

• Daily monitoring and monthly reporting

• Strategy calls and support

8. Do you offer PPC for eCommerce websites?

Yes! We specialize in eCommerce ads including:

• Google Shopping Ads

• Instagram/Facebook Product Ads

• Dynamic retargeting

• Seasonal sale promotions

• Cart abandonment recovery campaigns

9. Is PPC safe and effective for small businesses?

Definitely. With smart targeting and budget control, PPC is one of the most cost-effective ways for small businesses to compete with bigger brands—especially when managed professionally.

10. Can PPC help generate leads for my service-based business?

Yes. Whether you're a lawyer, doctor, fitness coach, real estate consultant, or freelancer—PPC helps you:

• Reach high-intent customers

• Get phone calls, form submissions, or bookings

• Track every click and conversion

11. Will I be locked into a long-term contract?

No. We offer flexible monthly contracts so you can scale up or pause as needed. Our goal is to deliver results that keep you coming back—not lock you in.

Ready to Turn Clicks Into Customers?

Let Pageji build and manage your high-performing PPC campaigns. Whether you’re looking for leads, sales, or visibility—we’ll deliver ads that convert.

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 Let’s create your PPC strategy today.
Book a free ad consultation with Pageji now! Call us @ +91-8368074931