Search ads that bring calls and site visits
A buyer types your project name into Google, or a search like 3 BHK ready to move in their budget, and the first thing they see is a portal's ad or another builder's project. That buyer was already looking for exactly what you sell, and the click went somewhere else. Google Ads exists for this moment, but only when the account is set up to show the right ad, to the right search, with a page and a button that make it easy to call you.
PageJi plans and runs Google Ads for builders and brokers in Delhi NCR and across India. We split campaigns by project and area, choose keywords that bring buyers and block the ones that bring renters and job seekers, add call and message buttons, send every ad to the right project page and track which ads lead to real site visits, not just form fills.
If you would like to talk about Google Ads for a project, call or WhatsApp us on +91-8368074931.
Our Portfolio Of Work
From Zero Online Presence to Page 1 for Delhi's Most Competitive Real Estate Keywords
Buyers finding them directly on Google before portals. Developers approaching them for partnerships. Their digital presence doing the selling.
"Petalona didn't run a single ad — yet the phone keeps ringing. That's what owning the top of Google looks like."
Ranked at the top of Google for varmala preservation, flower preservation and crochet flowers across Delhi NCR. Now getting direct order calls from customers straight from Google.
Bringing Arya Samaj Vikaspuri Online
Website build for a community health centre in Vikaspuri. Doctor info, test details, timings, and patient enquiries — all in one place, online for the first time.
What We Set Up in a Real Estate Google Ads Account
A real estate Google Ads account works when every part of it points the buyer towards a call, a chat or a site visit, and wastes as little as possible on people who will never buy. These are the parts we set up and look after.
Campaigns split by project and area. Each project or area gets its own campaign or ad group, so you can see which one brings visits and move the budget towards it. In one combined campaign, the strong projects quietly pay for the weak ones and you never find out which is which. Separate campaigns also let us write ads that speak to each area and project directly.
Keywords and negative keywords. We choose searches that show buying intent and block searches for rent, PG, jobs, free listings, courses and other things that bring clicks but never buyers. This negative list is often where a property budget leaks the most, so we build it before launch and keep adding to it every week. A tight list means more of your budget reaches people who might actually visit.
Ad text that says the possession stage. Saying ready to move or under construction in the ad means a buyer who needs the other kind does not click, so you pay for fewer wrong clicks. We also put the configuration and area in the ad text, and we use Google's ad assets such as callouts and sitelinks to add facts like floor plans or site visit booking without making the ad crowded.
Call and message buttons on the ad. A call button lets a buyer phone your team straight from the search result, which suits buyers who want an answer now. Where Google makes message options available for your account, a buyer can start a chat too. We set call hours to match when your team can actually pick up, so calls do not ring out after office hours.
The right project page for every ad. Each ad opens the page for that exact project or search, never just the homepage, because a buyer who lands on the right page is far more likely to call. The page repeats what the ad promised, loads fast on a phone and keeps the call and WhatsApp buttons in reach. Our real estate landing pages are built for this.
Tracking for calls, WhatsApp chats and forms. Every enquiry is counted, so we know which ads and searches really bring buyers. Without this, Google's bidding learns from clicks alone and keeps paying for the wrong ones.
How we run search ads for other businesses is on our pay per click services page.
How to Choose Keywords for Property Ads
The right keywords for property ads are the ones buyers use when they are close to deciding, such as a project name, a property type in an area, or a size with a budget, while broad words like real estate or property bring clicks from everyone.
Searches ready to buy versus searches still researching. A search like 3 BHK ready to move in a named area usually comes from someone close to visiting, while a search like best area to buy a flat comes from someone still exploring. We give more budget to the first kind and use the second kind carefully, often with a guide or area page rather than a hard sales page. This keeps the cost per real enquiry under control.
Match types explained simply. Broad match lets Google show your ad for many related searches, while phrase and exact match keep it closer to the words you chose. Broad match can find new buyers but can also wander into unrelated searches, so we start tighter for property, then widen only where the search terms show real buyers. Every change is based on what the search terms report shows, not on guesswork.
Your project and builder name searches. People who have already heard of your project and search its name are among your best buyers, because they come with interest already built. We make sure your own ad shows for those searches, so they reach you directly and do not land on a portal's listing of your project or a competitor's ad. These searches are usually cheap and bring some of the best enquiries.
Reading the search terms report every week. Google shows the actual searches that triggered your ads, and we read this every week. We add new keywords that bring real buyers and block the ones that waste money, such as searches for resale when you sell new units. Over a few weeks, this simple habit usually makes a bigger difference than any setting.
Google Ads or Meta Ads for a Property Launch?
How to Track Which Ads Bring Site Visits, Not Just Leads
A property ad that brings fifty form fills and no site visits is worse than one that brings ten calls and three visits, so we track what happens after the click, not only the click itself.
Call and WhatsApp click tracking. We count calls from the ad and from the page, and taps on the WhatsApp button, so the enquiries that never fill a form are not lost from the numbers. Many property buyers prefer to call or chat, so without this the account can look worse than it really is, or Google can learn from the wrong signals.
One lead sheet with the campaign each enquiry came from. Every enquiry from the ads goes into one list with its campaign and search, so your team can mark which ones were reached, which booked a visit and which visited. This is where the real picture appears, because it shows which campaigns bring buyers your team can work with. Our real estate CRM and lead tracking page explains how we build this list.
Site visits sent back to Google. Using Google's enhanced conversions for leads, the visits your team marks can be matched to the original ad click. Google's bidding then learns which kinds of searches bring real visits and shifts the budget towards them, instead of chasing cheap form fills. It takes a little discipline from the sales team to mark visits, and in our view it is one of the most useful improvements an account can make.
Tracking set-up is something we have planned before, including the app tracking needs for an Australian nightlife app's Meta campaigns, so we treat it as part of the campaign, not an extra.
Do Google Ads work for real estate?
How We Run Your Google Ads, Week by Week
Google Ads need steady attention, so we run them in a clear routine and you always know what is happening with your budget.
1. Understand. We go through your projects, areas, buyer types, budget and how your team handles calls and WhatsApp today, because the best campaign fails if calls are not picked up.
2. Plan. We plan campaigns, keywords, negative keywords, ad text and the page each ad opens, and you approve the plan before anything goes live.
3. Set up and test. We build the campaigns, add call and message buttons, connect tracking, and test every number, button and form on a phone.
4. Launch. The ads go live, with the budget set at the level you approved and a close watch in the first days.
5. Weekly checks. Every week we read the search terms, block wasted searches, adjust bids and budgets, test new ad text and fix any ad that is not working.
6. Monthly report. Every month you see calls, chats, enquiries and site visits by campaign, in plain words, with what we will change next and why.
The bigger picture of moving buyers from ads to WhatsApp is in our blog on real estate lead generation in Delhi NCR.
How much do Google Ads cost for real estate?
Google's AI Features in Property Campaigns, What We Switch On and What We Test
Google now uses AI inside Ads in several ways, and each one needs a decision rather than a default. AI Max for Search campaigns and Performance Max can write headlines and choose which page an ad opens. That can bring new searches you had not thought of, but it can also send buyers to a sold-out project or write a line about price or possession that you never approved. So before switching these on, we set text guidelines so the AI never writes a price or possession date, keep sold-out pages out, and add brand and location controls. Then we run Google's own experiment that splits traffic between the old and new set-up, and keep the change only if it brings more site visits, not just more clicks. Google has also said that ads in AI Overviews have shown in India since December 2025 for English searches, and on 28 October 2026 that ads in AI Mode are scaling to India, with Search and Performance Max campaigns joining automatically. That makes broader matching and a careful negative keyword list matter even more. This is how it works as of November 2026, and Google keeps changing these features, so we check the latest settings before each campaign.
Google Ads for Real Estate Frequently Asked Questions:
Planning Google Ads for Your Next Project?
If you share the project, the areas and the kind of buyers you want, we can plan the campaigns, keywords and tracking with you before any budget is spent. Call or WhatsApp us on +91-8368074931, or email info@pageji.in.
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