Social content that builds your local profile and wins appraisals
You post every new listing, a few people like it, and then nothing happens. Meanwhile another agent in your area seems to be everywhere: suburb updates, quick market videos, just sold stories, and their name comes up every time a neighbour thinks about selling. The audience is certainly there. ACMA's February 2026 How We Communicate report found that 68% of Australian adults used Facebook and 45% used Instagram in the previous seven days, with Instagram use rising from 41% the year before. The question is whether your content gives them a reason to remember you.
PageJi is a real estate social media marketing agency that plans, creates and posts content for Australian agents and agencies. We combine listing reels, suburb insights, market updates and just sold stories with AI video, design and an AI-powered content engine, so your profile stays active and helpful every week. The goal is not likes. It is homeowners who see you as the local expert and call you when they are ready to sell. Our page on social media marketing for real estate covers the strategy in more depth.
Our Portfolio Of Work
From Zero Online Presence to Page 1 for Delhi's Most Competitive Real Estate Keywords
Buyers finding them directly on Google before portals. Developers approaching them for partnerships. Their digital presence doing the selling.
"Petalona didn't run a single ad — yet the phone keeps ringing. That's what owning the top of Google looks like."
Ranked at the top of Google for varmala preservation, flower preservation and crochet flowers across Delhi NCR. Now getting direct order calls from customers straight from Google.
Bringing Arya Samaj Vikaspuri Online
Website build for a community health centre in Vikaspuri. Doctor info, test details, timings, and patient enquiries — all in one place, online for the first time.
What Does Our Real Estate Social Media Package Include?
Each part of the package has one job: to make you the agent homeowners think of first. Here is what we do and what it means for you.
1. A content plan built around appraisals. We plan each month around the content that builds trust with future vendors, not just buyers, so your profile works for listings as well as sales.
2. Listing reels and carousels. Every new listing gets a short vertical reel and a carousel with captions, made from your photos and footage with AI editing, so each property looks its best.
3. Suburb insight posts. Short posts and videos on recent sales, price trends, local amenities and what buyers are asking, which show homeowners you understand their street.
4. Just sold and results stories. Branded posts for every sale, told as a short story about the vendor's goal and how the campaign went, with the vendor's permission.
5. Agent profile and personal brand content. Talking-head videos with simple scripts, tips for sellers and behind-the-scenes moments, so people feel they know you before they meet you.
6. Scheduling and posting. Approved content is posted to Instagram, Facebook and your Google Business Profile on a regular schedule, so your channels never go quiet during busy campaigns.
7. Boosted posts and ads. Your best-performing posts can be promoted to homeowners in your suburbs, which turns organic content into a steady source of appraisal enquiries.
Why Do Posts Get Likes but No Listings?
Posts get likes but no listings when they only talk about properties for sale. Buyers enjoy browsing listings, but homeowners who might sell in the next year rarely engage with them, because those posts are not about their needs. What homeowners want to know is what their home might be worth, how the local market is moving and whether you are the agent who gets results on their street. When your feed answers none of that, you are entertaining buyers while future vendors scroll past.
The cost is quiet but large. Social media takes time each week, and if it produces no appraisals, it feels like wasted effort, so posting slows down and the profile looks inactive just when a vendor checks it.
We have built content for property businesses that need to win trust, not just attention. For Abhishek Buildwell, a Delhi property consultancy, we combine real property shoots with AI editing for Instagram videos, along with listing creatives and Hinglish video scripts, and it helped them move from offline to online. Our content engine was first built for real estate: we send topics, the client approves, and the engine writes content, designs social posts and posts them to Google Business Profile and social channels, while a separate editor agent checks facts every week. You can see more on our content creation agency page.
So where should you start? Start by changing the mix. For every listing post, add one suburb insight and one result or seller tip. Track how many appraisal enquiries mention your social media, and keep doing more of whatever brings them in.
Just Listed vs Just Sold vs Suburb Insights: Which Wins Appraisals?
How Does Social Media Win You Listings?
You become the familiar local name. Regular, useful posts mean homeowners have seen your face and your results many times before they ever need an agent.
Vendors arrive already trusting you. When a homeowner has watched your suburb updates for months, the appraisal conversation starts with confidence instead of doubt.
Your results speak for you. Well-told just sold stories show what you achieve for vendors, which is far more convincing than claiming it.
Your database keeps growing. Promoted posts and simple appraisal offers bring new homeowners into your database, giving you more people to nurture over time.
Every listing gets more reach. Strong reels and AI video ads for Meta and Instagram give your listings more attention, which vendors notice when choosing an agent.
How do real estate agents use social media?
Why Choose PageJi for Real Estate Social Media in Australia?
Real estate content experience. For Abhishek Buildwell we combine real property shoots with AI editing for Instagram videos, alongside listing creatives, local SEO and Hinglish video scripts.
A content engine built for real estate. Our engine was first built for property: topics you approve become written content and designed posts, published to your Google Business Profile and social channels, with a separate editor agent checking facts every week.
AI video that stays true to the property. We use AI real estate video to edit and cut real footage, never to hide faults or add features, because property advertising in Australia must not mislead.
Australian social campaign experience. We have run Meta ad campaigns with AI video ad creatives for an Australian nightlife and events app, so we understand how Australian audiences respond on Facebook and Instagram.
No lock-in, and everything stays in your name. There are no lock-in contracts, and your social accounts, design files, AI tools and ad accounts stay in your business name.
Work moves forward overnight. Our Delhi team's working day starts in the Australian afternoon, so photos you send after an open home can be edited into posts by the next morning.
How often should real estate agents post?
Do You Film or Use AI?
Both, depending on what the content needs. For listings and personal brand videos, real footage of you and the property builds trust, so we work from your phone footage or your photographer's files and use AI to edit, caption and resize it. AI is used for design, motion graphics, voiceovers and suburb insight videos. We never use AI to make a property look different from what buyers will find at the inspection.
Real Estate Social Media Frequently Asked Questions:
Want Your Social Media to Bring in Appraisals?
If you call or WhatsApp us with your suburbs, your current social profiles and how many listings you run, we can walk you through the content mix and posting rhythm we would set up for you.
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Phone No: +91-8368074931
Request a Quote: info@pageji.in